Posted on Thursday, October 23rd, 2008 and is filed under Mobile, Phone. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Research In Motion(RIM) announced two major distribution initiatives for BlackBerry smartphone applications at the BlackBerry Developer Conference.
A new online application storefront and a new on-device application center will help application developers and carriers reach millions of BlackBerry smartphone users worldwide and will provide consumers with greater choice, enhanced application discovery and an easy method for managing installation, upgrades, and purchases.
RIM plans to launch the application storefront in March 2009 and BlackBerry application developers can begin submitting their applications and content for inclusion in the storefront in December 2008. The storefront will allow developers to set their own prices for applications and developers will retain 80 percent of the revenue generated from their applications.
RIM is also working with its carrier partners to provide carrier-customized, on-device application centers to help foster after-market application downloads. The BlackBerry application center will allow each carrier to offer a convenient catalog right on the device where a customer can discover and download applications. RIM has already worked with carriers successfully to provide this type of on-device distribution system for individual software applications, such as the popular Facebook for BlackBerry Smartphones application.
The new BlackBerry application center will allow a carrier to build on that success with a broader catalog and provide customers with a convenient and easy method to purchase and download applications.